If there is one statement that rings true, it is that technology matters. Even if your business or company does not seem to have much in the way of a technological orientation, it still is important if you want your business to continue to stay ahead in the market place. When you next go to work, take a look around and see just how much technology exists in the workplace. Even in jobs you would not consider a technologically focused, you’ll find that person using some form of technology.
The latest in mobile phone technology is a great example of how business can now thrive on the move. Tablets and smartphones allow users to go online at any place where there is a Wi-Fi hotspot. You can just imagine how much of an advantage this creates for someone like a salesman who can now nail a deal online and deliver it before even going back to the office and turning on their PC.
Imagine however if your business happens to be in the line of computer repair services; you may think you know a lot about IT support and upgrading hardware but failure to stay abreast of the latest technology would leave your services redundant very quickly. Stagnating in Business IT Support (click) and hardware upgrade services is simply not an option.
I remember I once spoke to a professor of information technology some years ago and he told me technology is the profession in which he will always be learning, every day of his career. It is not like being a bricklayer, carpenter or lorry driver where you learn your trade or skill, with experience allowing you to get better and better at it. Information technology is something you need to stay up to date with as it can change at incredible speeds.
If your competitor is using a technology that is more advanced than the one you are using then you will need to step up a gear and look at how you can upgrade to stay ahead of the game. Staying ahead with the latest technology does not just mean getting the latest Blu-Ray DVD machine or the new iPhone. You need to monitor competitors and the needs and wants of customers and focus on innovative uses of new technology in order to go above and beyond these demands. This is the way technology can be used to give a competitive edge to business.
